Promise Financial

Elevating a Brand

I was asked by lending start up, Promise Financial to help expand their branding beyond their elegant logo and color palette. While their identity aligned perfectly with the company's offerings—wedding loans for newly engaged couples—Promise wanted the aesthetic across their various media to more clearly present as wedding-related. 

My solution was to add elegant ornaments, shapes and type treatments that embodied the spirit of weddings, yet were restrained enough for the tone of a financial company. Projects ranged from direct-to-consumer mail, web banners, social media infographics and brochures.

Role: Creative direction, graphic creation, design.