At Cohen & Steers, a global investment manager with over $85B in AUM, I’ve played a key role in shaping the brand’s visual direction and design execution across a wide range of marketing initiatives.

I’ve built scalable design systems, developed brand guidelines, and brought bold ideas to life—from high-impact campaigns to dynamic video intros and thought leadership supported by social and email components—all designed to create a cohesive and engaging brand experience.

Role: Creative direction, strategy and design.

CNS Active ETF Campaign

The CNS Active ETF “Unlock” campaign launched Cohen & Steers’ first ever Active ETF funds. The theme of unlocking evokes a sense of discovery, exclusivity, and transformation. The image treatment for the campaign features color overlays on monotone backgrounds, symbolizing tangible outcomes, meaningful change, and the unique advantages and expertise that Cohen & Steers’ active management provides.

Campaign deliverables included email and social media campaigns, digital and print advertising, sales kits, and presentations.

Brand Guidelines

Following a visual identity refresh in partnership with an agency, I led the rollout of the new Cohen & Steers brand identity—featuring an expanded color palette, refined typography, and a distinctive line motif. To ensure consistency across every touchpoint, I developed comprehensive brand guidelines that defined how the system came to life across various print and digital media, giving teams the tools to apply the new brand with clarity and confidence.

Brand Expression

Bringing a brand to life means more than just following guidelines—it’s about creating a cohesive experience across every communication.

I focused on shaping the brand across a range of materials, all designed to work together seamlessly. The goal: to let the brand’s voice shine through in a unified, memorable way that’s distinctly its own.