In 2021, asset manager Cohen & Steers commissioned a branding agenct to develop a refreshed identity, which consisted of a new color palette, typefaces and a dynamic line graphic.

In addition to collaborating with the agency during the various phases of the design process, I led and executed the brand rollout, establishing the new identity across all visual communications. I created new templates for white papers, emails and social media, and also developed the firm’s new style guide.

Additional projects included video editing and creative direction, motion graphics and event branding.

Role: Creative direction, strategy and design.