Expedient Software

Reinventing a Brand

Supply chain software company, Expedient was looking for a refreshed brand identity to accompany their established logo. My solution was to feature their logo arrow graphic as a dynamic, dimensional design element that could be used in a multitude of ways across a variety of materials.

In addition to developing the firm’s new style guide, I created print and digital ads, social posts and event graphics. 

Role: Creative direction, strategy and design.