Expedient Software: Reinventing a Brand

Supply chain software company, Expedient was looking for a refreshed brand identity to accompany their established logo.

In addition to evolving their color palette and refining type styles, I reimagined the arrow from their logo as a graceful, dimensional motif, establishing a distinctive brand signature across their materials.

I also developed the firm’s new style guide and created ads, social posts, and conference graphics. 

Role: Creative direction, strategy and design.