Brand elevation

PROMISE FINANCIAL

I was asked by lending start up, Promise Financial to help expand their branding beyond their elegant logo and color palette. While their identity aligned perfectly with the company's offerings – wedding loans for newly engaged couples – Promise wanted the aesthetic across their various media to more clearly present as wedding-related. 

My solution was to add elegant ornaments, shapes and type treatments throughout their branding that embodied the spirit of weddings, yet were restrained enough for the tone of a financial company. Projects ranged from direct to consumer mail, web banners, social media infographics, and brochures.