Print. Still valuable and effective.

the new york botanical garden

A 96-page book detailing the Botanical Garden’s scientific mission, the design goal with this publication was to synthesize the massive amount of scientific data into a readable and visually engaging overview. I created the simple, monochromatic plant graphics from actual plant specimens, which provided a bold contrast to the book’s photography and a fresh approach to the Garden’s branding.

WILSON RMS [ marketing AGENCY ]

Projects included direct-to-consumer print packages and emails for clients like Wells Fargo, MasterCard, Charter, Guthy Renker and PayPal. Examples of my digital direct work can be see in the digital section of this site.

SOTHEBY’S

I had the pleasure of designing print and mobile assets for one of the leading auction houses in the world, Sotheby’s. The projects I worked on ranged from RFPs to auction brochures and invitations.

PROMISE FINANCIAL

I was asked by lending start up, Promise Financial to help expand their branding beyond their elegant logo and color palette. While their identity aligned perfectly with the company's offerings – wedding loans for newly engaged couples – Promise wanted the aesthetic across their various media to more clearly present as wedding related. My solution was to add elegant ornaments, shapes and type treatments throughout their branding that embodied the spirit of weddings, yet were restrained enough for the tone of a financial company. Projects ranged from direct to consumer mail, web banners, social media infographics, and brochures.

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